The Power of Online Reviews

Nearly all consumers read online reviews before making purchases. According to BrightLocal's Local Consumer Review Survey, 98% of consumers read online reviews for local businesses before making a purchase decision. For insurance, reviews build trust before a prospect ever reaches out. A strong review can help your agency stand out in a competitive market.

Why Reviews Matter

People seem to rely more on other people’s experience with a business or product than on what a business says about itself. As a result, reviews ultimately influence buyers to purchase.

Online reviews build trust between a business and their potential clients. If your agency has multiple positive reviews, the consumer is more likely to trust your brand.

Reviews can also impact your online visibility. Internet search engines such as Google, and Bing consider reviews when determining local search rankings, which help businesses with strong ratings gain greater visibility.

How to Get More Reviews

The more positive reviews you have, the less impact a negative review is likely to have. Fortunately, there are many great ways to increase reviews. Consider politely asking your customers to leave a review after a positive encounter with them. You can make it simple by sharing your review link on social media, your microsite, in your email signature, or even on printed marketing materials through a QR code.  

Respond to Reviews

Responding to reviews maintains trust and shows your customers that you truly care about their experience with your agency.

It is just as important to respond to negative reviews as it is positive ones. When responding to negative reviews, acknowledge the concern, express empathy and offer to resolve the issue. When responding to positive reviews, thank the customer for their feedback and for their time.

Every review tells a story about your agency. It is important to encourage client feedback and engage with reviewers. You can strengthen your online reputation, build trust and form new connections all through the power of online reviews.